The Drop — new habitat monthly

Your cat needs a project.

Every month we ship a cardboard house. Every month it does not survive. That part's on purpose.

Start the program ↓

A house shows up. Your cat moves in, gets territorial about it, then takes it apart over a few weeks. Right around when it's confetti, the next one lands.

That's the program. We're not going to dress it up.

House intact, cat approaching
Day one
Cat occupying and scratching
Week two
House reduced to confetti
The end

The part we're actually serious about: your cat is going to scratch something this month. The only open question is whether it's a thing we sent on purpose — or your couch.

Two ways in

Same program. Pick your finish.

Raw kraft house

Scratch Club

$48/mo

The honest workhorse. Raw kraft, cut clean, stamped by Tripp — plus the month's prescribed blend.

  • This month's habitat, in raw kraft corrugated
  • A blend, prescribed for your cat by Sage
  • Your cat's Med Card — issued on day one. Digital immediately, the physical card in your first box. Valid for one year. Renewal requires no action. It never does.

"It's brown. It's cardboard. Your cat has never once cared what color it is, and honestly, neither should you. It works." — Tripp

Start Scratch Club — $48/mo →
Top Shelf
Full-color printed house styled in a room

Top Shelf

$98/mo

The same house — painted, lit, and already inhabited. Scratch Club sends the habitat. Top Shelf sends the habitat with residents.

  • This month's habitat in full-color print — the Manor, genuinely haunted
  • The residents: a ghost on a string, two roof bats, one mouse who was here first. Your cat resolves the situation.
  • A numbered edition. We cut a set count, then we stop.
  • First access to every drop, before Scratch Club gets the link
  • The blend, same as always — and the Med Card, issued on day one. Top Shelf patients are noted in the file. Sage notices these things.

"Reads like furniture until your cat stands up and explains otherwise." — Tripp

Go Top Shelf — $98/mo →

All patient cards expire after twelve months. All renewals are approved. The system works.

The honest part

The wear is the point.

How long a house lasts is up to your cat. Heavy scratchers turn one to pulp in a few weeks. Gentle nappers get months.

Either way, the wear isn't the house failing. It's the house doing exactly what it's for.

Well-loved half-destroyed house, cat asleep inside

Not ready to commit to a cat that destroys things on a schedule?

Grab just this month's →
Next · 4:5Next house, deliberately blurred/dark.
FEB · ███████
Next drop

February's habitat is in the workshop.

We don't publish the year ahead. You'll know when it's done — that's the whole fun of a drop.

Gone

You missed these.

These already came and went. They're not coming back — that's how a drop works. You can look. That's about it.